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Old 08-06-2004, 04:51 PM   #1
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Important Topic.... Is the PPS Model in Serious Danger?

The Pay Per Signup business model has been able to adapt and move forward despite industry changes for the past few years. I don't think they've ever had to deal with something that targets their revenue as much as this topic. The topic of Pop Up Blockers.

Every PPS sponsor will tell you a big factor in them being able to payout what they payout has to do with revenue made from exit traffic. Popup blockers are becoming more and more popular. The new XP SP2 has a BUILT IN popup blocker. How are the PPS sites going to be able to payout the big bucks if they start losing major chunks of revenue from exit traffic?
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Old 08-06-2004, 04:52 PM   #2
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Isn't it more of a threat to current payouts than the actual model itself?
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Old 08-06-2004, 05:00 PM   #3
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True. But as payouts drop the line between PPS and Revshare becomes very faint.

With Revshare you are sending your traffic to a site that you are hoping will treat your surfer the right way and keep them a member for a long time.

With PPS you are sending your traffic to the site that is going to juice every dime out of that surfer.

You are right. My title is screwy, it should be how will PPS Companies deal with a potential drop in exit traffic revenue.
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Old 08-06-2004, 05:07 PM   #4
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Quote:
Originally posted by shap
With Revshare you are sending your traffic to a site that you are hoping will treat your surfer the right way and keep them a member for a long time.

With PPS you are sending your traffic to the site that is going to juice every dime out of that surfer.
These 2 statements leave me the impression that you think the PPS model revolves around screwing the surfer without giving any value for the dollar. While in many cases this may be true, there are many where it is not true. I see nothing wrong with upsells, cross-sells, and the various other methods of making "extra money", all while offering the surfer good quality content and lots of it.
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Old 08-06-2004, 05:11 PM   #5
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Quote:
Originally posted by shap
The Pay Per Signup business model has been able to adapt and move forward despite industry changes for the past few years. I don't think they've ever had to deal with something that targets their revenue as much as this topic. The topic of Pop Up Blockers.

Every PPS sponsor will tell you a big factor in them being able to payout what they payout has to do with revenue made from exit traffic. Popup blockers are becoming more and more popular. The new XP SP2 has a BUILT IN popup blocker. How are the PPS sites going to be able to payout the big bucks if they start losing major chunks of revenue from exit traffic?
Good point re popup/exit console revenue, Shap. But the PPS model is a cocktail of differing revenue streams. I would think if one dried up there would be a harder emphasis on the other existing ones. Without popups, the other revenue left would be from 1) auto rebills 2) email collection 3) upsells 4) cross sells 5) java flyin ads 6) email notifications/newsletters to members 7) confirmation pages and quite a few others I'm sure.
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Old 08-06-2004, 05:14 PM   #6
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Its just the matter of finding a way around it but thats if there is one.
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Old 08-06-2004, 05:15 PM   #7
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Originally posted by fr8
Its just the matter of finding a way around it but thats if there is one.
I believe Offshore Clicks' popups are immune to many of the popup blocking methods out there. I'm not sure if it's 100% immune.
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Old 08-06-2004, 05:17 PM   #8
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Yes I agree with you guys. I'm curious as to what % of revenue Exit Traffic contributes to. My guess would be somewhere between 10% and 20%. I think existing companies with the size and recurring members will be able to move forward no problem. Newer sites trying to get started with PPS may find it very difficult to do so.
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Old 08-06-2004, 05:19 PM   #9
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Ive tried to only use console free links anyway, no matter if it knocked the sales from 35$/su to $25/su
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Old 08-06-2004, 05:22 PM   #10
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Quote:
Originally posted by shap
Yes I agree with you guys. I'm curious as to what % of revenue Exit Traffic contributes to. My guess would be somewhere between 10% and 20%. I think existing companies with the size and recurring members will be able to move forward no problem. Newer sites trying to get started with PPS may find it very difficult to do so.
Using the new console system from Adult Players Club, it looks like they're willing to pay $1 per console. We're still testing and experimenting with ours so I really don't have any numbers right now. I will say though that we will be moving to the PPS model soon and have already decided upon pay rates without figuring in profits from consoles. There's still money to be made.
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Old 08-06-2004, 06:04 PM   #11
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Shap, you have mail.
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Old 08-06-2004, 06:05 PM   #12
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Originally posted by Fletch XXX
Ive tried to only use console free links anyway, no matter if it knocked the sales from 35$/su to $25/su
Same here... consoles annoy the surfers and they use popup blockers anyway.
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Old 08-06-2004, 06:06 PM   #13
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Got it Digifan. Going to get to it tonight.
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Old 08-06-2004, 06:12 PM   #14
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Quote:
Originally posted by Fletch XXX
Ive tried to only use console free links anyway, no matter if it knocked the sales from 35$/su to $25/su

same here. surfer is much happier and I may get a christmas present from them
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Old 08-06-2004, 06:16 PM   #15
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I think the only thing which will have to change in such cases, is the site's thinking.

If they can increase member retention, they won't have to worry about making the extra $$$ from exit consoles.

On a side note though, as many new popup blockers come out, new code comes out to get around them. I believe it will always be the case, as it follows "If they build it, we will break it down"

I don't think is a very big issue for any serious company.
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Old 08-06-2004, 06:26 PM   #16
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Quote:
Originally posted by shap
Yes I agree with you guys. I'm curious as to what % of revenue Exit Traffic contributes to.
If done properly it exceeds 15% for sure. A single exit popup in my campaigns increase revenues from 5 to 10%

back to the original question: Is the PPS Model in Serious Danger?

Definetely things do not add up lately for many paysite owners. This week Maxcash decreased their trial payouts. This is not coincidence. I think we're gonna see more following soon.

Last edited by Theo; 08-06-2004 at 06:28 PM..
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Old 08-06-2004, 06:29 PM   #17
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Shap....

Please hit us up on icq. Would like to talk to you.

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Old 08-06-2004, 07:29 PM   #18
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I've noticed during the past year a lot of common toolbars and ISP providers started to come with pop up blockers built in. Google, Alexa, Yahoo, MSN, AOL, Earthlink, PeoplePC for example have them.
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Old 08-06-2004, 07:39 PM   #19
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I always take the non popup option anyways . I don't care getting paid 5 $ less and not fucking my surfer
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Old 08-07-2004, 12:36 AM   #20
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Quote:
Originally posted by shap


With Revshare you are sending your traffic to a site that you are hoping will treat your surfer the right way and keep them a member for a long time.

With PPS you are sending your traffic to the site that is going to juice every dime out of that surfer.

this is an interesting distinction
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Old 08-07-2004, 12:43 AM   #21
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I always take the non popup option anyways . I don't care getting paid 5 $ less and not fucking my surfer
I believe you've got a good point there Dre, I believe everone should get used to pop up free promotions in the near future, if the programms won't offer this the customers definately will!!
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Old 08-07-2004, 12:46 AM   #22
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I believe you've got a good point there Dre, I believe everone should get used to pop up free promotions in the near future, if the programms won't offer this the customers definately will!!
Small Mistype, customers won't offer anything off course but I am saying that these customers will make sure pop ups will be gone in the near future, if it's not through their own actions it will definately be offered in all new software applications offered by the major search engines...
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Old 08-07-2004, 12:48 AM   #23
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Most of the sponsors i worked with still can payout $30-35 without consoles and i always try to send to popup free tours, makes me more money overall. I would be happy to see consoles disappear totally.
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Old 08-07-2004, 12:53 AM   #24
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One interesting thing. With less consoles surfers may start clicking thru to the tours more again. That would be great Only downside is the increase in spyware problems will probably offset the benefit less consoles brings to surfer confidence.
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Old 08-07-2004, 12:53 AM   #25
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Quote:
Originally posted by digifan
Same here... consoles annoy the surfers and they use popup blockers anyway.
i am not here to please surfer, if he dont buy, then die in popup hell.

That logic brings me additionally about 20 % of my income.

But, of course i am not running tgps or something like this.
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